Clay Paky Lights Dance Premier League

Friday, February 19th, 2010

The six teams represented the five regions of India, plus a team for non-resident Indians (NRIs). The teams were Uttar Ke Puttar (North), Western Yodhas, Eastern Tigers, Central Surmas, Southern Sizzlers, and the NRI team Desi-Pardesi.

Every team featured a distinct character along with a unique logo, brand ambassador, choreographer, official supporter, cheerleaders, slogan, and even merchandise. The teams were challenged to embody the spirit of their zone and showcase their competitive spirit to emerge as India’s top zone. The series attracted some of the region’s top dancers, choreographers, and even Bollywood actors as judges.

Lighting Designer Atul Sonpal designed the setup for the series using a collection of Clay Paky Alpha series fixtures. The stage was configured in a dramatic tilted ring over the stage, canopied with the 19 Clay Paky Alpha Beam 700 fixtures directly over the stage, along with 18 Alpha Spot HPE 1200 to create gobos on the floor and set pieces, and 11 Alpha Wash 1200 to light the dome. The effects can be seen in Uttar Ke Puttar’s own Dinesh Mudiyar Dance Performance ”Love Me Love Me Baby!” on YouTube: www.youtube.com/watch?v=GemMkVsqLiA&feature=SeriesPlayList&p=68789BACA58F20FE .

All lighting design, equipment and installation was supplied by Jagmag Electric Co. from Mumbai, India. Atul Sonpal comments, ”We’re very proud to supply Clay Paky fixtures to prestigious, high-profile events such as Dance Premier League. They looked stunning on television and proved to be extremely reliable. Jagmag has almost 100 Alpha fixtures and they always do a tremendous job.”

Just as in Premier league in football, the teams competed in matches with wins, losses, and points to determine who would continue on to the semi-finals and finals. Each zonal team played against every other zone. Each match featured a solo, a duo, and a group round. The tally of all three rounds decided the winner. The scoring was similar to cricket runs, for example, “duck”, “single”, “boundary”, “sixer”, etc. The winning team received two points. At the end of each match, awards were also given just like cricket – “Man of the match”, “most 6’s”, etc. After the first round of matches, the top four teams went on to the semifinals and then the top two competed in the finals.

Sony heavily promoted the show, with the idea to drive regional loyalty, as in sports tournaments. The communication was focused on creating regional pride and portraying the show as a sports battlefield.

At final broadcast, the Western Yodhas, who fought hard to make it to the top, were pronounced the winners and awarded with prize money and a trophy. Sony plans to run a second season in 2010.

For more information about the Alpha series and other Clay Paky products, visit www.claypaky.it.

 

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