Date & Details Announced for WFW’s 15th Annual February Freeze

Thursday, January 14th, 2016

FebFreeze 1William F. White has announced that its 15th annual of February Freeze show will be held Tuesday, Feb. 9, 2016 at the William F. White Centre (800 Islington Ave.), which is the largest production support complex in Toronto. The show will be open from 3-8 p.m. This annual pre-NAB technology showcase is known for bringing together production professionals with the latest innovations and technologies.

Last year’s event boasted record-breaking attendance of more leading film, television and digital media production professionals than ever before, spanning regions from Ontario and the U.S.  while showcasing the very latest technologies from over 30 prominent motion picture, broadcast and live entertainment industry suppliers.

FebFreeze 4“For the 15th anniversary of Feb Freeze, we have more screen-based technologies and advancements to shine the spotlight on than ever before,” says Whites Chairman/CEO, Paul Bronfman.  “This includes many Whites exclusives and first-in-Canada product launches from the world’s top manufacturers, which you definitely won’t want to miss.  With all of our new departments and recent growth, guests can really expect to see it all this year as we feature our widest range of vendors and equipment yet, including a much more diverse spectrum of groundbreaking production tools.”

“We’re pulling out all the stops this year,” adds Whites Director, Marketing & Communications, Lowell Schrieder.  “Guests can expect even more new additions at this year’s Freeze, including a fly zone for our latest drone offerings, evolving technologies-including the latest developments in 4k imaging, virtual reality, immersive media, and much more!  Of course, we will also be showcasing our favourite new toys!  From theatrical to live events, motion picture and broadcast, the Freeze offers something for everyone.”

February Freeze is free to attend and is open to everyone, from seasoned professionals to students. There will also be free workshops and seminars, as well as technology demos and the chance to ask questions to industry leaders and test new equipment onsite.

For more information, including a list of exhibitors, go to www.februaryfreeze.com.

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