XL Video Part Of Super Bowl XLIV Halftime Show

Wednesday, March 17th, 2010

To pull off The Bridgestone Super Bowl XLIV Halftime Show at Sun Life Stadium in Miami, described as the most intense 12-minutes in live entertainment, it takes a team effort and XL Video supported the creative team by supplying gear and crew. Production Designer Bruce Rodgers, Screens/Graphics Producer Lee Lodge and Lighting Designer Al Gurdon closely collaborated on the NFL Network Production with Executive Producer Ricky Kirshner and Director Hamish Hamilton to present an unforgettable performance. “We wanted a design that felt epic; we wanted a design that felt like the band was performing for the stadium and not just the TV audience,” explains Rodgers.

Rodgers designed a field-wide circular stage with over 3,000 Barco MiSTRIPs. “I came up with this idea to put the band on what I refer to as Captain America’s shield made out of video,” describes Rodgers. “The floor is made up of 26 radial sections that surround a main stage that is made of 14-pieces.” Essentially creating a 40-piece jigsaw puzzle that 600 volunteers and crew had less than eight-minutes to move onto the field, setup, power up and go live. “It was a real example of our industry at its best; needing everybody to work together to make something big happen. All the planning, designing, and meticulous attention to detail really paid off.”

For the actual video ‘shield’ Rodgers turned to XL Video to help engineer and supply 3,055 five-foot long LED MiSTRIPs, processing as well as for technical support during not only the installation but show itself. “I wanted a technology that would be nice, bright, and controllable as well as weatherproof. I designed the MiSTRIP radiating from the outside going towards the middle on nine-inch centers. I worked closely with the XL team from the very beginning,” notes Rodgers.

For more information, visit www.xlvideo.tv.

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